Best CRM Software for Sales Teams (September 2026)

1

Capsule CRM

Top pickFree plan

capsulecrm.com

Best for Small and medium-sized businesses

Capsule CRM is a customer relationship management platform that helps businesses organize contacts, track sales pipelines, and manage tasks. It offers tools for storing customer information, tracking communication history, and monitoring deals through customizable pipeline stages. The platform includes basic reporting, email integration, and workflow automation features. Capsule CRM integrates with third-party tools such as Google Workspace, Mailchimp, and Xero. It is generally suited to small and medium-sized businesses seeking a straightforward CRM without extensive complexity, providing core contact management and sales tracking functionality for teams new to structured customer relationship processes.

• Contact management
• Sales pipeline tracking
• Third-party integrations

2

Keap

keap.com

Best for Small businesses and solo entrepreneurs·Free trial

Keap is a CRM and marketing automation platform aimed at small businesses and solo entrepreneurs. It combines contact management with email and SMS marketing automation, sales pipeline tracking, appointment scheduling, and invoicing tools. Users can build automated follow-up sequences, tag and segment contacts, and manage quotes or payments within the same system. Keap also offers landing page and form builders to capture leads. It suits service-based businesses, coaches, and small teams looking to consolidate client communication, sales tracking, and marketing tasks into a single tool rather than using separate software.

• Marketing automation
• Sales pipeline tracking
• Invoicing and payments

3

Nutshell

nutshell.com

Best for Small and midsize B2B sales teams·Free trial

Nutshell is a CRM platform aimed at small and midsize B2B companies, combining contact and pipeline management with sales automation and reporting. It offers tools for tracking deals through customizable pipelines, managing email sequences, and assigning tasks to sales reps. Nutshell also includes basic marketing features such as email campaigns and website chat integration. It integrates with common business tools like Google Workspace, Microsoft Outlook, and various marketing platforms. The interface is designed to be straightforward for teams without dedicated CRM administrators, making it suited to companies seeking a simpler alternative to more complex enterprise CRM systems.

• Customizable sales pipelines
• Email sequence automation
• Built-in reporting dashboards

4

HubSpot CRM

Free plan

hubspot.com

Best for Small to midsize sales and marketing teams

HubSpot CRM is a customer relationship management platform that centralizes contact records, deal pipelines, and communication history for sales, marketing, and service teams. It includes tools for tracking deals through customizable pipelines, logging emails and calls, and managing tasks alongside a shared view of customer interactions. HubSpot also offers connected marketing, sales, and service hubs that integrate with the core CRM, along with a library of app integrations. It suits small to midsize businesses looking for a unified system to organize contacts and monitor sales activity without extensive setup.

• Deal pipeline tracking
• Contact and email logging
• Marketing and service integrations

5

Insightly

insightly.com

Best for Small to mid-sized businesses needing CRM plus project delivery·Free trial

Insightly is a customer relationship management platform that combines contact and lead management with project delivery tools. It offers pipeline tracking, workflow automation, and reporting dashboards, along with native integrations for email platforms like Gmail and Outlook. Insightly also includes project management features that let teams manage tasks and milestones after a deal closes, connecting sales and delivery in one system. It suits small and mid-sized businesses looking for a CRM that extends beyond sales into post-sale project execution, and is used across industries including professional services and manufacturing.

• Pipeline management
• Workflow automation
• Project management tools

6

SugarCRM

sugarcrm.com

Best for Mid-sized businesses needing customizable CRM workflows·Free trial

SugarCRM is a customer relationship management platform offering tools for sales automation, marketing, and customer service within a unified system. It includes features such as pipeline management, workflow automation, customer journey tracking, and reporting dashboards, with options for on-premise or cloud deployment. The platform emphasizes configurability, allowing businesses to tailor modules and processes to specific workflows. SugarCRM is generally suited to small and mid-sized businesses as well as larger organizations seeking a customizable CRM to manage sales, marketing, and support activities across departments, particularly those wanting flexibility in deployment and integration with existing business systems.

• Sales pipeline automation
• Customer journey tracking
• Configurable dashboards