Best Landing Page Builders and A/B Testing Software (September 2026)

1

Kameleoon

Top pick

kameleoon.com

Best for Mid-size to large CRO and marketing teams·Free trial

Kameleoon is an experimentation and personalization platform that enables teams to run A/B tests, multivariate tests, and personalization campaigns on websites and landing pages. It includes a visual editor for building and modifying page variations without extensive coding, along with audience targeting and analytics to measure conversion impact. The platform also offers feature flagging capabilities for product teams. Kameleoon suits marketing, product, and conversion optimization teams at mid-size to large organizations looking to test and refine landing page performance based on visitor behavior and segmentation data.

• A/B and multivariate testing
• Visual page editor
• Audience targeting and personalization

2

ShortStack

shortstack.com

Best for Marketers running contests and promotions·Free trial

ShortStack is a landing page and campaign builder aimed at marketers running contests, giveaways, and promotional campaigns. It provides templates for building landing pages, forms, and social media contests without requiring coding knowledge. The platform includes tools for collecting entries, verifying participants, and selecting winners, along with basic analytics to track campaign performance. ShortStack also supports lead generation forms and integrates with email marketing and CRM platforms. It suits small marketing teams, agencies, and brands that run recurring promotional campaigns and need a straightforward way to capture and manage audience engagement and contact data.

• Contest and giveaway builder
• Landing page templates
• Entry collection and winner picking

3

Carrd

Free plan

carrd.co

Best for Individuals and small businesses needing simple pages

Carrd is a website builder focused on creating simple, single-page sites such as landing pages, personal profiles, and portfolios. It offers a range of pre-built templates and a drag-and-drop editor that allows users to customize layouts, forms, and widgets without coding. Carrd supports custom domains, basic analytics integration, and responsive design for mobile viewing. The tool is aimed at individuals, freelancers, and small businesses needing a quick, lightweight web presence rather than a full multi-page site.

• Drag-and-drop editor
• Pre-built templates
• Custom domain support

4

VWO

vwo.com

Best for Marketing and growth teams running CRO programs·Free trial

VWO is a conversion optimization platform that includes tools for building and testing landing pages alongside its broader A/B testing and experimentation suite. It offers a visual editor for creating and modifying landing pages without coding, along with heatmaps, session recordings, and analytics to understand visitor behavior. Marketers can run split tests on page variations to compare performance and make data-informed decisions. VWO suits marketing and growth teams at mid-size to larger organizations looking to combine landing page creation with experimentation and behavioral analytics in a single platform.

• Visual page editor
• A/B testing
• Heatmaps and session recordings

5

Crazy Egg

crazyegg.com

Best for Marketing teams optimizing landing page performance·Free trial

Crazy Egg is a website optimization tool that provides heatmaps, scroll maps, and click tracking to visualize how visitors interact with landing pages. It also offers session recordings, A/B testing, and surveys to help identify areas of friction or drop-off. The platform integrates with common website builders and analytics tools, allowing marketers to make data-informed changes to page layout, copy, and calls to action. It suits marketing teams and website owners seeking to understand user behavior and improve landing page performance without extensive technical setup.

• Heatmaps and scroll maps
• Session recordings
• A/B testing

6

ClickFunnels

clickfunnels.com

Best for Online marketers and course creators·Free trial

ClickFunnels is a website and funnel-building platform that lets users create landing pages, sales funnels, and checkout flows without coding. It includes a drag-and-drop page editor, templates for opt-ins and product launches, and tools for upsells, order bumps, and email or SMS follow-up. Integrations with payment processors and marketing tools support end-to-end sales flows. It is commonly used by online marketers, course creators, and small e-commerce businesses looking to build conversion-focused pages and manage customer journeys from a single platform rather than assembling separate tools.

• Drag-and-drop funnel builder
• Upsell and order bump tools
• Built-in payment integrations