Drift is a conversational marketing and sales platform centered on live chat and chatbot automation for business websites. It lets companies engage visitors in real time, qualify leads through automated conversation flows, and route qualified prospects to sales representatives or meeting bookings. The platform integrates with CRM and marketing automation systems to sync conversation data and support account-based marketing efforts. Drift also offers email personalization and analytics to track engagement across the buyer journey. It is generally suited to B2B marketing and sales teams focused on pipeline generation and inbound lead qualification.
- Live chat and chatbots
- Meeting scheduling routing
- CRM and marketing integrations
Where Drift ranks on SaaS Criteria
Drift appears in one ranking on SaaS Criteria.
| Rank | Ranking | Link |
|---|---|---|
| 5/6 | Best Live Chat SoftwareLive Chat | See entry → |
Alternatives to Drift
Products SaaS Criteria ranks in the same categories.
Drift FAQ
- What is Drift?
- Drift is a conversational marketing and sales platform centered on live chat and chatbot automation for business websites. It lets companies engage visitors in real time, qualify leads through automated conversation flows, and route qualified prospects to sales representatives or meeting bookings. The platform integrates with CRM and marketing automation systems to sync conversation data and support account-based marketing efforts. Drift also offers email personalization and analytics to track engagement across the buyer journey. It is generally suited to B2B marketing and sales teams focused on pipeline generation and inbound lead qualification.
- Where does Drift rank on SaaS Criteria?
- Drift is ranked #5 of 6 in Live Chat.
- Who is Drift for?
- It is aimed at b2b marketing and sales teams. Listed capabilities: Live chat and chatbots, Meeting scheduling routing, CRM and marketing integrations. Free trial.
- What are the alternatives to Drift?
- SaaS Criteria ranks Tidio, Chatra, Olark, LiveAgent, Help Scout in the same categories as Drift.
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